Outpaint - Ad Reframe

Today, you can only shoot video for one screen at a time. Go landscape and it won't fit a phone. Go vertical and it looks awful on a laptop. And without a super specialized lens, forget about the big screen. We've all seen the black bars you slap around a video to force it into a new aspect ratio. I hate them with a passion. My favorite movie, Lord of the Rings, was shot in 2.39:1. It doesn't fit a single TV out there. So we're on a mission to end black bars for good. Every video should fit every screen. Today we're launching Ad Reframe, which turns winning vertical UGC ads into CTV ready placements. Our case studies show outpainting far outperforms black bars and side blur. Send us a video you want reframed and we'll send back a free sample so you can see it for yourself. We'd love to hear what you think.

Curious how Ad Reframe handles the jump from typical UGC formats into TV-ready creative. Since the tagline is “Convert UGC ads for TV,” are you mainly focused on aspect ratio, pacing, and framing, or does it also help with things like voiceover, captions, safe zones, and length requirements for TV spots? That distinction would be helpful for marketers comparing it with a normal video editor.

So cool idea man but you didn’t included any demo video for it :)

CTV ad spend is growing fast and pillarboxing is genuinely embarrassing to watch on a 65" screen - so this solves a real pain. The key question for me is how the AI handles the expanded areas when there's motion near the edge of the original frame. Static backgrounds are easy; someone walking across frame is where things get tricky. Any samples with fast-moving footage?

@divvsaxena Just added one take a look!

Hey @mia_qiao, we're focused on expanding the aspect ratio by generating new content to fill the extra space. It works best for repurposing your winning ads for bigger screens like YouTube, YouTube TV, Netflix, etc. As for a normal video editor, the process is very simple: send us a video link and get back an expanded ad in a few days.

Checkout this example@galdayan  https://youtu.be/vQrPm45AM-Y Here we expand standard rectilinear 2.39:1 video into IMAX full frame 1.43:1. Lots of fast motion and shaky cam!

reframing 9:16 to 16:9 without pillarboxing is the part everyone fakes with blur. do the generated edges stay temporally stable across frames, or can they shimmer?

it's nice to see this product reach todays rank#9. We run UGC campaigns and the 9:16 to 16:9 problem comes up constantly whenever we want to extend to CTV or YouTube pre-rolls. The pillarbox blur workaround genuinely looks bad. The real test for us would be fast motion and shaky handheld footage — that's where outpainting usually falls apart. Curious if there's a confidence score on the output so you know which clips need a manual check before the campaign goes live.

The "generating new content to fill the extra space" bit is the part I'd worry about most. From my own YouTube edits, added background often pulls the eye away from the actual subject. On winning vertical UGC where attention's locked on someone mid-CTA, does the outpainted area stay quiet enough not to steal the read, or do you see it nudging eyes outward?