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AI-driven answers to B2B vendor questions grounded in 20,000 real buyer experiences
Grounded in available product and source data
Compass, built by GetWhys, is an AI buyer intelligence platform that answers specific questions about software vendors—questions that generic search cannot resolve. The product targets product marketers and sales leaders at companies like DocuSign, Docker, and Typeform who need grounded intelligence rather than speculation. Areas Compass addresses include identifying where customers struggle with a product and its competitors, which SaaS contract terms to redline, and how vendors price their offerings with strategies to negotiate better terms.What sets Compass apart is its training foundation: InsightDB, a repository of 20,000 firsthand experiences from people who recently purchased and implemented software. This is not generic AI—a response that falls outside InsightDB's existing data triggers the AnswerSLA process, where Compass Pro subscribers receive a curated answer within two weeks and Compass Scale subscribers within one week. GetWhys validates content against real buyer perspectives before launch and enriches existing AI tools with buyer interview data, connecting to teams' current software without requiring new platforms or survey processes.Research is offered without rationing—no caps and no per-project fees—allowing continuous buyer insight infusion across launches, campaigns, and competitive updates. The site does not publicly state pricing for Pro or Scale tiers, so prospective users should request current plan details. The coexistence of unlimited research access with tiered AnswerSLA response windows is not fully explained on the public page, which may require direct inquiry to GetWhys to clarify scope and entitlements.
Compass is trained on InsightDB, a proprietary repository of 20,000 firsthand experiences from individuals who recently purchased and implemented software. For information not already in InsightDB, Compass Pro subscribers receive answers within a 2-week AnswerSLA, and Compass Scale subscribers within 1 week. This distinguishes Compass from generic AI tools that pull from undifferentiated datasets.
GetWhys validates content against real buyer perspectives before it goes to market, helping teams confirm messaging resonates with target audiences. The platform also enriches existing AI tools with insights from research interviews and connects to teams' current software stack without requiring new tools or separate surveys. This supports product marketing, campaign planning, and sales conversation grounding alongside competitive and contractual analysis.
The site states that Compass Pro subscribers receive answers to information not already in InsightDB within a 2-week AnswerSLA, while Compass Scale subscribers receive those answers within 1 week. Both tiers are described as part of an uncapped research model with no per-project fees, but exact pricing and full feature differences between the tiers are not publicly listed. Prospective users should contact GetWhys directly for current plan details.
Compass draws on InsightDB as its primary training source. For any question outside the existing database, Compass Pro and Scale subscribers access the AnswerSLA process—meaning a human-curated answer is delivered within a defined window rather than an immediate AI response. The site's wording does not clarify whether non-subscribers can use Compass or what the entry-level access model looks like.
