Grounded in available product and source data
Small teams collect plenty of numbers and very little direction. GA4, ad accounts and social profiles all report something, but the reporting rarely answers the question a busy owner actually has: what changed, and what should we do this morning.
SmartBI connects those sources and puts an assistant in front of them. SMARTY reads the data, explains the movement in plain language, and hands back a prioritised list of actions with the reasoning attached. Recommendations come in English or French, and alerts flag a metric drop or a source that stopped reporting before the gap shows up in a spreadsheet.