Get the weekly radar
One short email with the freshest products, every week.
Sami monitors Google, LinkedIn, and Meta ad campaigns around the clock, auto-pausing overspend.
Grounded in available product and source data
24/7 AI ad automation for Google and Meta campaigns is the core pitch behind Sami: rather than a marketer checking dashboards on a schedule, the platform watches Google Ads, LinkedIn Ads, Meta Ads, and YouTube Ads continuously and acts on what it finds.
Budget protection is the clearest example of what that continuous monitoring buys — the platform sends a notification once a campaign hits 80% of its budget, then auto-pauses it entirely once the limit is reached, closing the gap between a budget overrun happening and someone noticing it manually. On the performance side, bids increase automatically for top performers while underperforming campaigns get paused, ad fatigue gets flagged before it quietly erodes results, and non-converting keywords or low-engagement ads get pulled without waiting for a weekly review.
How much control a team keeps is adjustable rather than all-or-nothing: automations can run in a manual mode that requires approval before acting, or a fully automatic mode for teams comfortable letting the system act on its own. Multi-step rules chain several of these actions into sequential, code-free workflows, and daily snapshots land in Slack or email alongside real-time alerts for budget milestones, so oversight doesn't require logging into a dashboard proactively.
Sami runs on a single named plan, Standard, billed monthly or yearly, that includes all four supported ad platforms, 1,000 optimizations per day, custom conversions, and both daily and hourly automation runs, with an AI budget optimization feature listed as still coming. A 14-day free trial is available before committing. The site backs its pitch with specific user-reported outcomes — one client built more than 50 automations running 5 million checks a month, another cites a 12x return after reclaiming 300 hours annually — though as with any vendor-supplied case study, results for a given account depend heavily on spend volume and campaign structure, so these figures are illustrative and not a guaranteed outcome for every account.
No — the site states multi-step rules are built without code, aimed at marketers setting up sequential automations rather than developers writing scripts.
Yes — budget protection sends a notification at 80% of a set budget and auto-pauses the campaign outright once the limit is hit, rather than only flagging the overspend after the fact.
Either, depending on how it's configured — automations can run in a manual mode requiring approval before each action, or a fully automatic mode for teams that want the system acting on its own without per-instance sign-off.
Google Ads (including YouTube), LinkedIn Ads, and Meta Ads across Facebook and Instagram — all four are included on the single Standard plan rather than gated behind separate add-ons.
Yes — a 14-day free trial is available, which is enough time to connect real ad accounts and see how the automation and alerting behave before paying for the Standard plan.
These 13 comments were collected from the discovery source. ProductVisit does not host replies in Release A.
Hey Product Hunt! 👋 I'm Silvio, co-founder and CEO of Sami. I run an ad agency managing north of $40M a year in client ad spend, and for years I watched our team spend half their time on work that should never have needed a human in the first place. The manual grind looked like this: Catching budget pacing issues before clients noticed Pausing underperforming ads Protecting against overspend Flagging campaigns with zero impressions Monitoring CPLs across dozens of accounts All of it important. All of it manual. And all of it pulling our team away from what they're actually great at: building client relationships, studying the market, and running better experiments. We tried to stitch it together: Native platform rules that only work on one channel Zapier workflows that break Shared spreadsheets that are outdated the moment you close them AI tools that explode your token costs the moment you try to feed them campaign data at scale Nothing gave us a single place to see everything, act on it, and automate it across every platform. So we built that. With Sami, you connect your ad accounts, build campaign portfolios, and get real-time pacing across every client and channel in one dashboard. Then you deploy automations (we call them SAMs) that monitor your KPIs and either notify you the moment something's off, or take action automatically based on rules you define. Your thresholds. Your metrics. Your level of control. We validated Sami with our own money inside our own agency before asking anyone else to pay for it. One early user, Trustpilot, achieved a 12x ROI and saved 300+ hours a year in manual optimizations. Across our early users, teams are saving an average of 3 to 5 hours a week from the automations alone. This is just the beginning. We're building toward a future where paid media runs on autopilot: fully automated bidding and budget management, intelligent campaign optimizations, and eventually the ability to build and launch campaigns end to end inside Sami. The goal is an automated future where performance marketers spend their time on strategy and creativity, not operations. Try it, break it, and tell us what's missing. Every piece of feedback goes straight into what we build next. 🎁 Anyone signing up today gets a 14-day free trial. No credit card required. Just connect your accounts and visualize your ad budgets across channels. Get started free at https://sami.bot/ or reach me directly at [email protected] Huge thanks to my co-founder and CTO @yassin_gofti for building this with me. None of this exists without him. And to everyone here on Product Hunt, thank you for taking the time to check out what we're building. It means more than you know. Much love, Silvio 🫶 Show more
9 source upvotesThis daily budget pacing snapshot from Sami on Slack really makes the life of marketers running paid ads a lot easier 🙌🏼
2 source upvotes@jessica_amaral2 YES! nothing better than waking up and knowing where your budgets stand. You also can get notified via email if you don't use Slack
1 source upvotesCongrats on the launch! What would you say is the minimum spend/complexity for which this makes sense?
@ferdi_sigona thanks! the starting price is $99-119/month so the platform is fair inexpensive so some early users have budgets as low as $1K/month and finding value
Congrants on the launch! I like the idea a lot! how is the data privacy managed when it comes to credit card details and so on? thank you and big congrats
@daniela_pilla thank you! do you mean how is billing handled on our end? If so payments are processed via Stripe. Otherwise you would put your billing info inside your ad manager as normal.
this seems fascinating! i'm quite the newbie so apologies if this is a stupid question, but does this run on mcp servers for each platform? i've seen some videos about similar applications but curious if you've built your platform on a similar foundation.
@benliu not at all! Sami connect integrates to the ad platforms via the API so through it we're able to build automations around optimizing performance, managing budgets, and monitoring KPIs in one place. Big difference here vs just using Claude is pricing at $99/month, and usage (1,000/optimizations day) so you can really scale your efforts affordably!
The cross-platform pacing is the hard part most tools get wrong - budgets shift fine but when you have overlapping audiences across Google and LinkedIn hitting the same person, the coordination layer gets messy. How does Sami handle attribution conflicts when the same conversion gets claimed by two platforms simultaneously?
@galdayan thanks for the question! Sami is pulling your campaigns that have been launched inside the ad platforms (with the audiences you created) and now in Sami you're able to group them into campaign portfolio's and easily adjust bids/budgets, and set automations around optimizing your campaigns based on your target KPI. So essentially it's not trying to fight or sort attribution it leverages the platforms, it just makes the ad operations/scaling easier.
This feels like one of those tools where the upside is huge, but the edge cases really matter. A good rule saves hours, but a poorly set one could do the opposite pretty quickly - especially on client accounts. How are you thinking about guardrails here? Is there a way to preview or stage actions before they go live? Congrats on the launch!
@jared_salois thanks Jared! Yes, completely agree we're big believers in "human-in-the-loop" depending on your preference levels inside of Sami you can setup "Manual Approval" where Sami will notify you of changes and then you have to give your final say before actions fire, example below: Show more