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Rheo lets you test and ship new app onboarding and paywall flows without an App Store review.
Grounded in available product and source data
Testing a new onboarding idea usually means shipping a full app update and waiting on App Store review before finding out if it worked — Rheo is built to test app flows without an App Store review instead, publishing a flow change the moment it's ready.
The Canvas Flow Editor is where that flow actually gets built: onboarding, paywall, win-back, and upsell paths get designed visually with branches and targeting, without touching app code, and once published, the Rheo SDK already embedded in the app picks up the new version immediately rather than waiting for a store review cycle.
Experiments run on the same foundation — holdouts and variants on structure, copy, and timing get tested with conversion and revenue results read directly, without a separate app update shipped for every test variant. Rendering stays genuinely native throughout rather than falling back to a WebView: inputs, layouts, animations, and system moments like permission prompts are built native to iOS and Android, with React Native supported today and Swift, Flutter, and Kotlin listed as coming.
Beyond the editor and experiments, the platform adds over-the-air flow releases, an AI Agent for flow assistance, trait-based targeting for personalization, live decisioning, localization, and integration with paywall providers and mobile measurement partners — plus a newer Rheo CLI specifically meant to let AI coding agents build and iterate flows directly.
Four tiers scale by app count, channels, and included monthly active users — Indie is free with 1 app and a stated 400 MAU allowance and no experiments, Grow adds translations and an AI Assistant with a stated 10,000 MAU allowance and up to 2 active experiments, Scale raises that to a stated 100,000 MAU allowance with change approvals and priority support, and Enterprise scales further under a custom contract with SSO and implementation support.
Not entirely — Rheo specifically removes the review wait for changes to a flow built on its Canvas Editor (onboarding, paywalls, and similar journeys); a broader app-code change would still go through the normal store update process.
No — the site states rendering is genuinely native to iOS and Android, including system moments like permission prompts, specifically distinguishing it from a WebView wrapper that would look and feel different from the rest of the app.
Yes — Experiments run holdouts and variants directly through the same published flow, reading conversion and revenue results without a separate app update per test variant.
React Native is supported today; Swift, Flutter, and Kotlin are listed on the site as coming soon rather than currently available, worth checking directly if a project isn't on React Native yet.
Beyond onboarding, named templates cover win-back flows for reactivating churned subscribers, feedback flows, paywalls, upsells, and a Stories-style format, so it isn't limited to a single flow type.
On the Grow and Scale tiers, additional monthly active users beyond the included allowance are billed per user rather than the app being cut off or forced onto a higher tier automatically.
