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Practical marketing resources to get the first 10 / 100 / 1000 users for your SaaS / App / Startup
TL;DR: This is a collection of practical marketing resources to get the first 10 / 100 / 1000 users for your SaaS / App / Startup.
Let’s face it. Marketing is tough, especially if you’re a technical founder moving the first steps with your startup.
While there’s a ton of advice out there, most of the time it's about scaling some VC-funded startup with a big marketing budget to $1,000,000 ARR and 100,000 users.
Inspirational? Sure. Actionable? Not really.
This is why you’ll find here a practical collection of startup resources, tips, and some tools to help you:
Ready to get started? Just pick a topic:
PS. Leave me a star ⭐ if you find this useful!
Launch platforms, software directories, and communities are an easy way to get the first users for your startup and a tiny, steady flow of people to your SaaS. Some of the following may not be relevant for your product, but (hopefully) can give you ideas on what to look for.
Launch platforms:
Software directories:
Lifetime deals platforms & groups:
Subreddits (always check the rules before posting anything):
PS. You can find more websites to launch your startup here (thanks Sandra) and, if you're running an AI startup, here.
PPS. You can find a few tips for writing a great launch post here.
Product Hunt is still one of the most effective ways to get early users (if you can pull off a successful launch). Yes, it takes a lot of preparation, promotion and follow-up work but hitting #1 on Product Hunt can get you a ton of honest feedback, downloads, users and PR buzz.
Use these guides to plan your launch strategy:
Managing multiple accounts across all social media platforms can be pretty intense (there’s a reason why it’s a full-time job); however, there are a couple of strategies worth trying: building in public and social listening.
Building in Public - it’s the easiest social media marketing tactic. In a nutshell, it’s about using your personal profile to share expertise, product updates, and behind-the-scenes content:
Social listening - tracking and joining online conversations on topics related to your Startup is pretty helpful to get in touch with users and learn more about them:
Other Social Media Marketing Guides:
Most people hate cold outreach and everything connected with direct sales. Yes, depending on your approach, it might be hard to scale and time-intensive, but cold emails and DMs are the most straightforward way to get in touch with potential users, collect precious early-stage feedback and find the first customers for your startup.
So, how can you find people on target? What should you write in your messages? And how can you scale cold outreach? Here are a few ideas to set up your SaaS sales strategy:
