Submit ProductSign in
Trace how films, products and memes travelled from the first post
Grounded in available product and source data
How It Spread collects case studies of films, products, memes and campaigns that broke through online. Each entry embeds the original content and lays out the run from the first post through every jump to the peak.
The numbers inside a case link back to where they came from, and the spread itself is scored, so you can judge the shape of a campaign rather than take a chart on trust. The library sits behind an MCP, and you can take just the new cases once a week as they land.
