Grounded in available product and source data
Short generative clips are easy to get and hard to build on. When a video needs a story across several shots, the work of planning, casting and sound gets heavier than the clip itself.
AI Director takes on that part. You describe the piece in chat and it lays out the scenes, keeps the same characters from shot to shot, and adds narration and music over the cut. Ask for a change and only that part is redone. The same workspace also clips long video into shorts, adds editable word-highlight captions and turns product photos into ads.