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A cookie consent management platform covering 40+ privacy regulations and 40+ languages.
Grounded in available product and source data
Before a tracking cookie or ad tag fires on a website, laws such as the EU's GDPR, Brazil's LGPD and California's CCPA require that the site has already captured valid consent from the visitor. AdOpt is built around that requirement: it is a Consent Management Platform (CMP) that manages consent for cookies and other tracking technologies, for companies of any size. According to AdOpt, its coverage spans more than 40 privacy regulations, including GDPR, LGPD, CCPA/CPRA, PIPEDA, PIPL, DPDPA and APPI.
On the front end, AdOpt's consent banner can be customized on colors, text and position, and is available in more than 40 languages. Behind the banner, AdOpt names a specific set of integrations for holding tags until consent is given: Google Tag Manager, Google Consent Mode v2, IAB TCF 2.2, Global Privacy Control and the Global Privacy Platform. Sites that don't run on GTM can connect through AdOpt's WordPress and Tray plugins, or build a custom setup with its APIs and webhooks.
That combination of 40+ languages and 40+ named regulations may be most useful for a company running one site across several countries, since it could replace building a separate compliance approach for each market. For a business operating in a single jurisdiction, the breadth of regulation coverage matters less than it would for one juggling GDPR in Europe, LGPD in Brazil and CCPA in California at the same time.
AdOpt's public site leaves a few operational questions open. It does not state pricing anywhere on the public pages. Beyond naming the integration points (Google Tag Manager, WordPress, Tray, APIs and webhooks), it does not lay out the exact installation steps for any of them. It also does not say where consent records are stored or list any sub-processors, which is worth raising directly with AdOpt if data residency matters.
The site does not state whether AdOpt holds independent security certifications such as SOC 2 or ISO 27001, so confirm directly with AdOpt if that matters for a vendor security review.
The site does not state whether a no-cost trial period is offered, so check directly with AdOpt before committing to a plan.
